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Attribution & Analytics

Attribution & Analytics Articles

2 articles — daily Attribution & Analytics updates for digital marketers and e-commerce brands.

Google Is Removing Four Attribution Models in September — Your Bidding Data Will Change
Attribution & AnalyticsHigh Impact

Google Is Removing Four Attribution Models in September — Your Bidding Data Will Change

First-click, linear, time-decay, and position-based attribution are gone from Google Ads. By September, any conversion action still using them gets auto-migrated to data-driven attribution — with no opt-out.

August 11, 20264 min read
The Two Biggest Ad Verification Services Just Went Private — What That Means for Your Campaigns
Attribution & AnalyticsWatch

The Two Biggest Ad Verification Services Just Went Private — What That Means for Your Campaigns

Nielsen is acquiring DoubleVerify for $2.15 billion, and IAS already went private earlier this year. The infrastructure that independently audits your ad spend just changed hands — and 'independent' is the key word to watch.

August 9, 20264 min read