Built from inside the ad accounts.

I didn't start in a boardroom or an agency. I started in 2017, during college in Egypt, writing content and copy for small brands as a freelancer. That was my first taste of what it meant to talk to people online and make them act.

From there I couldn't stop. I went to every event I could find, enrolled in every class worth taking, including a consumer behavior course that completely changed how I thought about why people buy. I wasn't just learning marketing. I was obsessing over it.

By the time I was ready to go deeper into performance, I had built enough client-side experience to know what actually mattered. That foundation led me to Kadoon, where I ran Google, Meta, Snapchat, and LinkedIn campaigns for brands across UAE and KSA. The results spoke for themselves: 8x ROAS on Google and 107% revenue growth in six months.

During that same period I joined Udacity, teaching digital marketing through the Future Shapers Program, a collaboration with the Abu Dhabi School of Government. Students came from completely different backgrounds, all wanting to break into digital marketing. Real projects, real mentorship, 95% satisfaction rate. Teaching forced me to understand everything at a deeper level than just doing it.

Then came Jellyfish, one of the world's largest performance agencies, where I managed $10M+ in SEM budgets for global names like Samsung and Under Armour, consistently surpassing planned KPIs by 25%.

Now at Croud, I run full-funnel paid media strategies across Google, Meta, and TikTok. Same obsession since 2017: understand the person on the other side of the ad, and make every dirham of spend count.

After years of auditing ad accounts and fixing the same problems over and over: broken tracking, random account structures, ROAS measured against the wrong benchmarks. Most brands need the same diagnosis that big agencies charge thousands to deliver.

Gromerce is the tool I wish I'd had when I started. One place to get a real AI-powered audit, real industry benchmarks, and free tools that help every advertiser interpret their numbers regardless of budget size.

The goal isn't just a tool. It's a daily reference for every marketer who wants industry updates with their morning espresso, knowing what's worth acting on, what has the highest impact, and what to keep in mind across every channel they run.